Framer guide

How to redirect Framer visitors by country

A French visitor lands on your English homepage. A US visitor lands on your EU pricing. Geo-redirects fix this, but Framer can't do them natively, and the copy-paste JavaScript hacks come with SEO costs. Here's the right way.

By the Vanssay team. We build Router, the plugin used below, and we've flagged where you can do this without any plugin at all.

Updated July 2026 · 4 min read

Works on any Framer site No code · no DNS changes

What Framer can and can't do

Framer's built-in redirects map one path to another, static rules, the same for every visitor. Localization gives you translated pages, but nothing routes a visitor to the right one based on where they are. For country-, region- or language-based routing you need logic that runs per visitor.

The JavaScript hack, and why to skip it

The common workaround is custom code: call a free geolocation API, then window.location = …. It works in a demo and degrades in production: the original page flashes before the jump, free geo APIs rate-limit right when traffic spikes, and, worst, forced client-side redirects are exactly what Google's internationalization guidance warns against. Googlebot crawls mostly from US IPs; if every US visit gets bounced, that's what gets crawled, and your other versions suffer.

The SEO-safe pattern: suggest, don't force

Google's own recommendation is to let visitors (and crawlers) reach any version, and suggest the better one. That's the pattern Router implements for Framer:

  1. Install Router from the Framer marketplace.
  2. Create rules: country, region, browser language, VPN status or device → target page. France → /fr, DACH → /de, Spanish speakers → /es.
  3. Pick the behaviour per rule: a polite suggestion banner ("It looks like you're in France, switch to the French page?") or an instant redirect where forcing genuinely fits.
  4. Publish. Detection is server-side, no flash of the wrong page, no API keys in your source, and rules update without republishing.
The Router plugin's Redirect rules panel in the Framer editor: an ordered list of rules with toggles, each sending visitors to a path, first match wins
Router rules run top to bottom, first match wins. Route by country, region, language, device or VPN.
A Router suggestion banner on a Framer site: a Stay? prompt offering a location-matched version, with Take me there and Stay here buttons
Instead of forcing a redirect, Router can suggest the better page and let the visitor choose.

Redirecting vs. blocking

Redirects and blocks solve different problems: redirect when every visitor has some right destination (language and regional versions), block when certain visitors should see nothing (licensing, compliance, spam). If you're after the second, you want country blocking with Bouncer instead, or both plugins together: route the markets you serve, block the ones you can't.

Router, geo, language and device routing for Framer, with SEO-safe suggestion banners. Free plan available.
View Router on Framer

Common questions

Will the suggestion banner annoy visitors?

It's a small dismissible prompt, and it only appears when the visitor's location or language doesn't match the page they're on. One click accepts, one click dismisses.

Can I combine country and language rules?

Yes, rules can target country, region, browser language, VPN status or device, so you can express things like "German speakers outside DACH → /de".

Does this work with Framer Localization?

Yes, Router just sends visitors to whichever page or locale URL you specify, including Framer's localized paths.

Sources: Google Search Central: locale-adaptive pages · Framer help.